Japanese for Wine and Craft Beer Lovers: Tasting Words, Labels and Taprooms

If you can tell a hoppy pale ale from a malty stout, or a dry white from a soft red, you already have the ideas; this guide gives you the Japanese to say them. You will learn the tasting words, how to read the back of a bottle, how to order a tasting flight at a taproom, how to ask for a recommendation and how to talk about what you taste. After reading it you will be able to sit at a Japanese craft beer bar or a winery counter and have the conversation you would have at home.

What you need to know

Japan has a serious craft beer scene, called kurafuto bīru, with small breweries in every prefecture, and a growing wine scene built around Nihon wain, wine made from grapes grown in Japan, especially the Kōshū grape from Yamanashi. Both scenes are friendly to a visitor who asks questions, and both use a tasting vocabulary that overlaps with sake and coffee, so it pays off well beyond the glass. The hard part for learners is that the words sort differently from English: nigami covers bitterness, karakuchi covers dry, koku covers body, and nodogoshi, the feel of a beer going down, has no English word at all. This post starts with the tasting words, then the words on a label, then an ordering exchange with a tasting flight, a dialogue at a brewery taproom, the wine-specific words, the mistakes that give learners away, and a way to turn a Friday glass into a Friday lesson.

Nomikurabe setto is a tasting flight; taru nama is draught; nomikurabe dekimasu ka asks if you can taste several

Nigami is bitterness, amami sweetness, sanmi acidity, koku body, kire a clean finish

Karakuchi means dry and amakuchi sweet, for wine and for sake alike

Dosu is alcohol strength: Dosu wa dono kurai desu ka, how strong is it?

The tasting words, sorted the Japanese way

The five tastes in Japanese tasting talk are nigami, bitterness; amami, sweetness; sanmi, acidity; shibumi, astringency, which is where tannin lives; and umami, which you already know. Around them sit the texture words: koku is body and depth, kire is a sharp, clean finish, nodogoshi is the feel of a beer going down the throat, and yoin is the lingering finish of a wine. Kaori is aroma, and the verb for a flavour coming through is kiku: hoppu ga kiite iru, the hops come through.

The first card is the question that opens every taproom visit. The next three are the words you will use to choose.

Four picture cards: can I taste a few, bitterness, dry, and on tap.
Ask for a flight, then choose by bitterness, dryness and what is on tap.
JapaneseRomajiMeaning
飲み比べできますか。Nomikurabe dekimasu ka.Can I taste a few?
苦味nigamibitterness
辛口karakuchidry
樽生taru namaon tap, draught
甘みamamisweetness
酸味sanmiacidity
渋みshibumiastringency, tannin
コクkokubody, depth
キレkirea sharp, clean finish
のどごしnodogoshithe feel going down
余韻yoinlingering finish
ホップが効いていますね。Hoppu ga kiite imasu ne.The hops really come through.

Beer words and wine words

Most style names are katakana and sound like English said carefully: pēru ēru, sutauto, vaitsen, ragā. The native words are the ones around them. Nama is draught, and taru nama, from the keg, is the sign to look for. Jibīru, local beer, was the word of the first craft wave and still appears on labels; kurafuto bīru is the current word. For wine, aka and shiro are red and white, roze is rosé, supākuringu is sparkling, and gurasu de and botoru de are by the glass and by the bottle. Hinshu is the grape variety and sanchi the region. The table lines the two vocabularies up.

JapaneseRomajiMeaning
今日の樽生は何がありますか。Kyō no taru nama wa nani ga arimasu ka.What's on tap today?
赤をグラスでお願いします。Aka o gurasu de onegai shimasu.A glass of red, please.
品種は何ですか。Hinshu wa nan desu ka.What's the grape?
度数はどのくらいですか。Dosu wa dono kurai desu ka.How strong is it?
日本ワインを飲んでみたいです。Nihon wain o nonde mitai desu.I'd like to try a Japanese wine.
BeerWineShared
樽生 taru nama, on tapグラスで gurasu de, by the glass飲み比べ nomikurabe, a flight
ホップ hoppu, hops品種 hinshu, grape variety産地 sanchi, origin
麦芽 bakuga, maltヴィンテージ vintēji, vintage度数 dosu, strength
苦味 nigami, bitterness渋み shibumi, tannin香り kaori, aroma
のどごし nodogoshi, feel going down余韻 yoin, finishコク koku, body
ペールエール pēru ēru, pale ale辛口 karakuchi, dryおすすめ osusume, recommendation

Nihon wain, Japanese wine, is a labelling term for wine made only from grapes grown in Japan; kokusan wain, domestic wine, has been used more loosely. If you want the local product, ask for Nihon wain and, in Yamanashi, for Kōshū, the white grape the region is known for.

Reading the label

Japanese labels put the useful facts in a small box on the back. Genzairyō is the ingredients line: for beer it reads bakuga, hoppu and sometimes kome, rice, or sutāchi, starch. Arukōru bun is alcohol content, printed as a percentage. Naiyōryō is the volume, shōmi kigen the best-before date, yōreizō the keep-refrigerated mark. On wine, the legal category printed is kajitsushu, fruit wine, and sankabōshizai is the sulfite line, often followed by muten'ka, none added, as a selling point. Beer has one more trap: happōshu and daisan no bīru are lower-malt products sold beside beer in every supermarket, and the label, not the shelf, tells you which is which.

JapaneseRomajiMeaning
原材料:麦芽、ホップgenzairyō: bakuga, hoppuLabel: ingredients: malt, hops
アルコール分arukōru bunLabel: alcohol content
内容量naiyōryōLabel: volume
賞味期限shōmi kigenLabel: best before
要冷蔵yōreizōLabel: keep refrigerated
果実酒kajitsushuLabel: fruit wine, the legal category
酸化防止剤無添加sankabōshizai muten'kaLabel: no added sulfites
発泡酒happōshulow-malt beer, a separate category
醸造元jōzōmotoLabel: brewed by

Ordering a flight

The taproom exchange is simple and repeats everywhere: you ask for the flight, staff tell you how many glasses and ask you to choose, you say what you like, and they suggest. The particle de again does the work: nigame de, on the bitter side; karukute nomiyasui no de, something light and easy. If you cannot choose, Omakase de, I'll leave it to you, is welcome at a taproom and gets you the staff's favourites.

Register note: taprooms and wine bars are casual places, and plain polite forms are right. Staff will use shop keigo back at you; you do not need to match it.

JapaneseRomajiMeaning
飲み比べセットをお願いします。Nomikurabe setto o onegai shimasu.You: The tasting flight, please.
四種類お選びください。Yonshurui oerabi kudasai.Staff: Please choose four.
苦めのが好きです。おすすめはありますか。Nigame no ga suki desu. Osusume wa arimasu ka.You: I like them bitter. Any recommendation?
軽くて飲みやすいのを一つ。Karukute nomiyasui no o hitotsu.You: And one that's light and easy to drink.
あとはおまかせで。Ato wa omakase de.You: The rest I'll leave to you.
試飲できますか。Shiin dekimasu ka.You: Can I have a taste?
少しだけお出ししますね。Sukoshi dake odashi shimasu ne.Staff: I'll pour you a small taste.

Odashi shimasu is the humble form of dasu, to serve; staff use it, you do not. If a bartender offers a taste before you ask, Sumimasen, itadakimasu accepts it politely.

At the taproom: a conversation

Once the flight is in front of you, the conversation is about what you taste, and brewery staff enjoy it. Ask what is in a beer and you will hear the hop names, the malt and sometimes the water; ask about a wine and you hear the grape, the vineyard and the year. Say one thing back about each glass. The dialogue below is the shape of it; the bartender's answers are the listening practice.

A bartender at a brewery taproom describes a hazy pale ale to a learner holding a tasting glass, with a chalkboard of tap names on the wall behind them.
Which hop, how bitter, how strong, and would you drink it again: the four turns of a taproom chat.
JapaneseRomajiMeaning
これはどんなビールですか。Kore wa donna bīru desu ka.You: What kind of beer is this?
ペールエールです。柑橘系の香りが特徴です。Pēru ēru desu. Kankitsukei no kaori ga tokuchō desu.Bartender: A pale ale. Citrus aroma is its character.
苦味はどのくらいですか。Nigami wa dono kurai desu ka.You: How bitter is it?
しっかりありますが、後味はすっきりです。Shikkari arimasu ga, atoaji wa sukkiri desu.Bartender: Quite bitter, but the finish is clean.
本当だ。キレがいいですね。Hontō da. Kire ga ii desu ne.You: You're right. Nice clean finish.
度数は六パーセントくらいです。Dosu wa roku pāsento kurai desu.Bartender: It's about six percent.
これ、もう一杯ください。Kore, mō ippai kudasai.You: I'll have another of this one.

Saying what you taste

A tasting note in Japanese joins two qualities with the te form: furūtī de nomiyasui, fruity and easy to drink; nigami ga tsuyokute koku ga aru, strongly bitter with body. Add atoaji for the aftertaste or yoin for the finish of a wine, and mata nomitai, I'd drink it again, to close. Wine has a few extra words: omoi and karui for full and light bodied, shibui for tannic, and sanmi ga hakkiri shite iru for bright acidity. Avoid suppai, which means sour as a fault.

JapaneseRomajiMeaning
フルーティーで飲みやすいです。Furūtī de nomiyasui desu.Fruity and easy to drink.
苦味が強くて、コクがあります。Nigami ga tsuyokute, koku ga arimasu.Strongly bitter, with real body.
この赤は渋みが少なくて軽いですね。Kono aka wa shibumi ga sukunakute karui desu ne.This red is light, with little tannin.
酸味がはっきりしていて、余韻が長いです。Sanmi ga hakkiri shite ite, yoin ga nagai desu.Bright acidity and a long finish.
麦の香りがしっかりします。Mugi no kaori ga shikkari shimasu.A good strong malt aroma.
これはまた飲みたいです。Kore wa mata nomitai desu.I'd drink this one again.
ちょっと私には重いかも。Chotto watashi ni wa omoi kamo.Might be a bit heavy for me. (casual)

Kamo at the end softens an opinion into a maybe, which is the polite way to say you did not love a glass the bartender chose. Watashi ni wa, for me, keeps it about your taste rather than their beer.

Mistakes and register notes

  • Tsuyoi for a strong drink. Tsuyoi describes a flavour; for alcohol strength say dosu ga takai, high strength, or dosu ga tsuyoi, which is also heard.
  • Suppai for acidity. As with coffee, suppai sounds like a complaint; sanmi ga aru or sanmi ga hakkiri shite iru is the tasting word.
  • Karai for a dry wine. Karai alone means spicy hot; dry is karakuchi, with kuchi. Karakuchi no shiro, a dry white, is the phrase.
  • Bīru for happōshu. Supermarket shelves mix beer with low-malt happōshu and daisan no bīru; if the label says happōshu, it is not legally beer, which matters if you came for the malt.
  • Dorai with a capital D. Dorai on a Japanese beer label means a crisp, dry style and is a brand word more than a tasting term; karakuchi carries the same idea in conversation.
  • Pouring your own glass at a formal table. At an izakaya table, people pour for each other; at a taproom counter, pour for yourself. The custom follows the setting, not the drink.

Turn a Friday glass into a Friday lesson

A tasting hobby comes with a built-in ritual, and a ritual is where language sticks. Say the note out loud before you write it down, read the label before you open the bottle, and ask for the flight in Japanese even when the menu is in English.

  • Sign in to Unihongo and ask Mocchi, the study assistant, for /quiz on the tasting words in this post: nigami, amami, sanmi, shibumi, koku, kire, nodogoshi and yoin. Mocchi asks one at a time, explains the ones you miss, and keeps track of them so next Friday's quiz starts with those.
  • When you confuse a pair, ask Mocchi directly: what is the difference between koku and kire, or when do Japanese drinkers say nodogoshi? One answer in your own words is worth a page of lists.
  • For the counter itself, open AI Sensei, choose Sakura-sensei and ask Sakura-sensei to play the bartender at a brewery taproom. Order a flight, say what you like, react to each glass and ask for another; the session report afterwards shows the sentences she corrected.
  • To start, a free account at unihongo.com/login is enough, and the first quiz fits between opening the bottle and the first sip.

Your turn

Say these out loud with a glass in your hand, before looking back at the phrase rows.

  • Order a flight of four and tell the staff what you like and what to leave to them.
  • Describe your current drink with two qualities joined by the te form.
  • Read a label aloud: ingredients, strength, volume, best before.
  • Ask the grape and the region of a wine, and whether it is a Japanese wine.
  • Decline a second glass of something politely, and ask for another of something else.
Key points

A practical way to improve

Make tasting notes the drill. For a week, describe one drink out loud in Japanese using the pattern adjective plus te form plus adjective from this post, then say whether you would order it again with mata nomitai. Next, read one label a day, a can or a bottle, and find the ingredients, the strength and the keep-refrigerated mark. Then ask Mocchi, Unihongo's study assistant, to quiz you on the tasting adjectives with /quiz and to explain any pair you confuse, such as koku and kire; Mocchi keeps track of the ones you miss and brings them back later. Finish by running the taproom dialogue out loud with AI Sensei playing the bartender, asking for a different recommendation each round.

FAQ

Frequently asked questions

How do you say craft beer in Japanese?

Craft beer is kurafuto bīru (クラフトビール). The older word jibīru (地ビール), local beer, is still seen on labels and signs, especially in tourist areas, though many breweries now prefer kurafuto bīru. A brewery is a burawarī (ブルワリー) or jōzōsho (醸造所), and a taproom is a tappu rūmu (タップルーム).

What is a tasting flight called in Japanese?

A flight is a nomikurabe setto (飲み比べセット), literally a drink-and-compare set. Nomikurabe is the noun for tasting several side by side, and Nomikurabe dekimasu ka, can I taste a few, is the question to ask at any taproom or sake counter. Staff will usually tell you how many glasses the set has and ask you to choose.

What do karakuchi and amakuchi mean on a wine label?

Karakuchi (辛口) is dry and amakuchi (甘口) is sweet. The same pair is used for sake, and on some beer labels karakuchi is used as a marketing word for a crisp, dry style. For wine, a label may also give a scale between the two; chūkuchi (中口), medium, is less common but appears.

How do I ask for a recommendation at a Japanese bar?

Say Osusume wa arimasu ka (おすすめはありますか), do you have a recommendation, and add your taste: Nigai no ga suki desu, I like bitter ones, or Karakuchi no shiro ga ii desu, I'd like a dry white. Staff then usually offer two choices and may pour a small taste; Shiin dekimasu ka asks for a taste directly.