Japanese Seasonal Foods and Shun: What Is in Season, Month by Month

Shun (旬) is the short window when one food is at its best, most plentiful and cheapest; every ingredient has its own, from bamboo shoots in April to saury in September, and Japanese people mention these windows constantly.

What you need to know

Japanese Seasonal Foods and Shun: What Is in Season, Month by Month

Walk into a Japanese supermarket and a handwritten sign will tell you what is ima ga shun, in season now. Shun is not spring or autumn. It belongs to one food, and it is short. The kanji 旬 literally means a period of ten days, the same character as in jōjun, the first ten days of a month. The idea that makes the whole topic fall into place is this: every food rises and falls like a wave. It arrives early and expensive, peaks when it is cheapest and tastiest, then fades. The Japanese food year is a string of these overlapping waves rather than four neat blocks. This article covers the three named stages of a wave, a year wheel of classic foods, confusable pairs, the foods that break the pattern, regional differences, and what shop staff, chefs and friends actually say.

Shun belongs to one food, not to a whole season

Each food moves through hashiri, sakari and nagori, first to last

The first of the season costs most; the peak tastes best and costs least

Peak months shift by region and year, so ask what is good locally

The core idea: every food has its own short wave

English uses season both for a quarter of the year and for the time a food is at its best. Japanese keeps them apart: kisetsu is a season of the year; shun is the peak of one ingredient, and each ingredient's shun starts and stops on its own schedule.

Picture each food as a wave on a calendar. It appears, swells, peaks and dies away, sometimes within six weeks, which is why the kanji for ten days fits: a shun is counted in weeks. A food at its peak is cheaper, better and needs little cooking, so shoppers watch the waves closely. You are at a supermarket with a friend who cooks.

JapaneseRomajiMeaning
今が旬ですね。Ima ga shun desu ne.It's in season right now, isn't it?
今、何が旬ですか。Ima, nani ga shun desu ka.What's in season at the moment?
旬のものは安くておいしいです。Shun no mono wa yasukute oishii desu.Food in season is cheap and tasty.
この時期は何がおいしいですか。Kono jiki wa nani ga oishii desu ka.What's good at this time of year?

Hashiri, sakari and nagori: the three stages of a wave

The wave has three named parts. Hashiri (走り) is literally running: the food that runs ahead of its season. It is scarce and expensive, bought for the thrill of the first taste. The first one you eat in a season is a hatsumono, and an old saying claims it adds seventy-five days to your life.

Sakari (盛り), also simply called shun, is the peak. It uses the kanji of moru, to heap up, as in ōmori, a large helping: shops pile the food high and prices fall. Nagori (名残) is the tail end. The word is usually traced to nami-nokori, the waves left after the wind drops, and it carries a note of farewell; nagori oshii means sad to part. You are at a fish shop in late August.

Using saury as the example: hashiri, the August start, is expensive (takai); at the September to October peak, shun or sakari, quantity and flavour (ryō, aji) are highest and price (nedan) lowest (yasui); nagori is the November tail.
JapaneseRomajiMeaning
初物ですね。Hatsumono desu ne.The first of the season!
まだ出始めだから、高いね。Mada dehajime da kara, takai ne.It's only just come in, so it's pricey.
来月になったら安くなりますよ。Raigetsu ni nattara yasuku narimasu yo.It'll get cheaper next month.
TermReadingStageEveryday way to say it
走りhashiriFirst to appear, scarce and costlydehajime, just starting to appear
旬・盛りshun, sakariThe peak: plentiful, cheap, tastiestima ga shun, ima ga ichiban oishii
名残nagoriThe tail end of the seasonowarikake, sorosoro owari
初物hatsumonoThe first one you eat this seasonkotoshi hajimete, the first this year

The food year at a glance

The wheel places sixteen classic foods at roughly the months they peak in central Japan. Each label marks the crest of a wave, and most foods are good for a month or so either side.

Notice that summer and winter lean on dishes rather than harvests: shaved ice for the heat, hot pot for the cold. That difference matters later, when we look at what does not fit the wave.

Winter (fuyu) is at the top; the year runs clockwise. Each food sits at its usual peak in central Japan, for example takenoko, bamboo shoots, in April and sanma, saury, in September.
SeasonReadingClassic foodsUsual peak
春harunanohana, sakura mochi, takenoko, hatsugatsuoFebruary to May
夏natsuume, unagi, suika, kakigōriJune to August
秋akisanma, kuri, matsutake, kakiSeptember to November
冬fuyumikan, kani, buri, nabeNovember to February

Spring and summer: from bamboo shoots to shaved ice

Spring opens bitter. Nanohana, the shoots and buds of the rape plant, arrive in February and March, dressed with mustard; that slight bitterness tastes of spring to many Japanese people. Sakura mochi, a pink rice cake wrapped in a salted cherry leaf, appears from late February. Takenoko, bamboo shoots, peak around April near Tokyo and are boiled with rice bran the day they are dug. Hatsugatsuo, the first bonito, follows in May.

Early summer brings green ume, steeped into umeshu in June, during tsuyu, the rainy season, written 梅雨, literally plum rain. High summer means watermelon, suika, and kakigōri, shaved ice, sold under a flag printed with 氷. Eel belongs here by custom rather than flavour. Friends and family are chatting about food.

JapaneseRomajiMeaning
筍ご飯を作りました。Takenoko gohan o tsukurimashita.I made rice with bamboo shoots.
桜餅の葉っぱは食べますか。Sakura mochi no happa wa tabemasu ka.Do you eat the leaf on a sakura mochi?
六月に梅酒を漬けます。Rokugatsu ni umeshu o tsukemasu.I make plum liqueur in June.
土用の丑の日にうなぎを食べます。Doyō no ushi no hi ni unagi o tabemasu.We eat eel on the day of the ox in midsummer.
かき氷、何味にする?Kakigōri, nani aji ni suru?What flavour of shaved ice are you getting?

Autumn and winter: from saury to snow crab

Autumn is the richest stretch. Sanma is written 秋刀魚, literally autumn sword fish, a fair description of the long silver fish grilled whole with salt in September and October. Catches have fallen sharply over the past decade, so prices swing from year to year. Chestnuts go into kuri gohan, matsutake command startling prices (most sold in Japan are imported), and persimmons ripen in October and November.

Winter is about warmth and fat. Nabe, hot pot, runs through the cold months, mikan are eaten by the boxful at the kotatsu, kanburi, winter yellowtail, is at its fattiest, and snow-crab fishing from Toyama westward opens on 6 November. Shoppers and a fishmonger are talking.

JapaneseRomajiMeaning
さんまの季節になりましたね。Sanma no kisetsu ni narimashita ne.Saury season has arrived, hasn't it?
今年のさんまは脂がのっていますね。Kotoshi no sanma wa abura ga notte imasu ne.This year's saury is nice and fatty.
松茸は高くて、なかなか買えません。Matsutake wa takakute, nakanaka kaemasen.Matsutake are so expensive I can hardly ever buy them.
寒ぶりは今が一番おいしいですよ。Kanburi wa ima ga ichiban oishii desu yo.Winter yellowtail is at its very best right now.
寒い日は鍋にしよう。Samui hi wa nabe ni shiyō.On a cold day, let's have hot pot.
こたつでみかんを食べるのが好きです。Kotatsu de mikan o taberu no ga suki desu.I love eating mandarins at the kotatsu.

Beyond the basics: pairs that are easy to confuse

Several seasonal words come in pairs that look or sound alike. The bonito pair is the most useful: the same fish has two seasons, one heading north and one on its way back.

WordReadingMeaningHow it differs
初鰹hatsugatsuoFirst bonito of the yearSpring, heading north: lean and light
戻り鰹modorigatsuoReturning bonitoAutumn, heading south: fatty and rich
柿kakiPersimmonAutumn fruit; flat pitch in standard Tokyo speech
牡蠣kakiOysterMostly a winter food; pitch falls after ka
旬shunA food's natural peakSet by nature and the weather
季節限定kisetsu genteiSeasonal limited editionSet by a company; a sales window
新米shinmaiThis year's new riceAlso slang for a newcomer at work

The shun and kisetsu gentei pair matters most day to day. A sakura latte in March is a product launch timed to the season: it borrows the mood of shun, but nobody harvested it.

Beyond the basics: where the wave does not fit

Eel is the famous exception. Doyō no ushi no hi is the day of the ox in the eighteen days before risshū, the start of autumn; in 2026 there is just one, on 26 July. Eel is eaten then for stamina, and an old custom recommends any food starting with u, such as udon. Wild eel is said to be best from late autumn to early winter.

Dishes follow the weather, not the harvest: nabe and kakigōri are seasonal but have no shun. Greenhouses blur things too: strawberries fill shops from December, yet in haiku they are an early summer word.

Region shifts every wave. Bamboo shoots appear in Kyushu weeks before Tokyo, saury is landed first off Hokkaido, and sakura mochi changes form: a thin rolled crepe, chōmeiji, around Tokyo, grainy steamed rice, dōmyōji, in Kansai. A visitor from Tokyo is talking with a host in Osaka.

JapaneseRomajiMeaning
こちらでは、いつが旬ですか。Kochira de wa, itsu ga shun desu ka.When is it in season around here?
関西の桜餅は道明寺なんですね。Kansai no sakura mochi wa dōmyōji nan desu ne.So sakura mochi in Kansai is the dōmyōji kind.
天然のうなぎの旬は秋から冬だそうです。Tennen no unagi no shun wa aki kara fuyu da sō desu.I hear wild eel is at its best from autumn to winter.

At the counter and the market: how people really talk about shun

Shop staff call out in casual, clipped speech: yasui yo, it's cheap, and ima ga shun da yo. Customers answer politely or neutrally. At a sushi counter, listen for hairu, to come in: ii no ga haittemasu yo means some good ones have come in, with the i of imasu dropped.

Shun has spread beyond food: shun no wadai is a topical subject. You are at a sushi counter on a December evening.

JapaneseRomajiMeaning
今日のおすすめは何ですか。Kyō no osusume wa nan desu ka.What do you recommend today?
今日はいい寒ぶりが入ってますよ。Kyō wa ii kanburi ga haittemasu yo.We've got some good winter yellowtail in today.
じゃあ、それをお願いします。Jā, sore o onegai shimasu.In that case, I'll have that, please.
今年初めてのさんまです。Kotoshi hajimete no sanma desu.It's my first saury this year.
もう終わりかけですね。Mō owarikake desu ne.It's nearly over for the season, isn't it?
今、旬の話題ですね。Ima, shun no wadai desu ne.That's the hot topic right now.

Common mistakes with shun and seasonal food

Saying shun wa aki desu to mean it is autumn. English season covers both ideas; Japanese does not. Shun needs a food: kuri no shun wa aki desu. For the season itself, use kisetsu.

Reading 旬 as jun on its own. Learners meet it first in jōjun and gejun, the first and last ten days of a month, where it is read jun. Alone, and in shun no yasai, it is shun.

Using hashiri and nagori in casual chat. They are the words of chefs and menus, so in a supermarket they sound like a brochure. With friends, say dehajime and owarikake.

Treating one city's calendar as the country's. A Tokyo peak may come a month earlier in Kagoshima and later in Sapporo, and a poor year at sea moves everything. Ask kochira de wa itsu ga shun desu ka, and you get the answer plus a conversation.

Key points

A practical way to improve

Seasonal food is small talk that works with anyone, so practise it aloud. Ask your AI Sensei in Unihongo's immersive 3D classroom to play a greengrocer who keeps recommending what is in season, and answer with questions about price, taste and where it was grown. Then run First Round at an Izakaya and ask the staff for today's recommendation, reacting with ima ga shun desu ne or mō sanma no kisetsu desu ne. For a quick drill, have the Sensei name a month and give you ten seconds to name two foods at their peak. Then check the corrections for any shun used about a season.

  1. 1

    Choose one clear goal

    Focus each session on a situation or skill you can actually use.

  2. 2

    Practice actively

    Say complete answers aloud instead of only reading or recognizing Japanese.

  3. 3

    Review and repeat

    Keep useful corrections and revisit the same skill until it feels natural.

FAQ

Frequently asked questions

What does shun mean in Japanese food?

Shun is the peak season of one particular food, the weeks when it is most plentiful, best and usually cheapest. It attaches to an ingredient, as in takenoko no shun wa haru desu, bamboo shoots are in season in spring. Shops advertise ima ga shun, and restaurants build menus around it.

What are hashiri, sakari and nagori?

They are the three stages of a food's season. Hashiri is the first produce, scarce and expensive but prized for novelty. Sakari, or shun, is the peak, when the food is plentiful, cheap and tastiest. Nagori is the tail end. In casual speech people say dehajime, just appearing, and owarikake, nearly over.

What foods are in season in Japan in autumn?

The classics are sanma, Pacific saury, grilled with salt in September and October, chestnuts cooked into kuri gohan, matsutake mushrooms, and persimmons in October and November. New rice, shinmai, also arrives in autumn. Timing moves with region and weather, so Hokkaido and Kyushu do not share one calendar.

Why do Japanese people eat eel in summer?

The custom is tied to doyō no ushi no hi, the day of the ox in the eighteen days before the start of autumn; in 2026 it falls on 26 July. Eel is eaten for stamina in the heat, not because summer is its peak. Wild eel is said to be best from late autumn to early winter.

How do you say in season in Japanese?

Say ima ga shun desu, it is in season now, or use shun no before a noun, as in shun no yasai, seasonal vegetables. To ask, say ima nani ga shun desu ka. Kono jiki, this time of year, is common in shop talk: kono jiki no sanma wa oishii desu yo.

Continue learning

Turn Japanese knowledge into speaking confidence

Practice with Unihongo's AI Sensei in an immersive 3D classroom, with roleplay missions, pronunciation coaching, useful feedback, and learning games that build your vocabulary while you play.