The core idea: every food has its own short wave
English uses season both for a quarter of the year and for the time a food is at its best. Japanese keeps them apart: kisetsu is a season of the year; shun is the peak of one ingredient, and each ingredient's shun starts and stops on its own schedule.
Picture each food as a wave on a calendar. It appears, swells, peaks and dies away, sometimes within six weeks, which is why the kanji for ten days fits: a shun is counted in weeks. A food at its peak is cheaper, better and needs little cooking, so shoppers watch the waves closely. You are at a supermarket with a friend who cooks.
| Japanese | Romaji | Meaning |
|---|---|---|
| 今が旬ですね。 | Ima ga shun desu ne. | It's in season right now, isn't it? |
| 今、何が旬ですか。 | Ima, nani ga shun desu ka. | What's in season at the moment? |
| 旬のものは安くておいしいです。 | Shun no mono wa yasukute oishii desu. | Food in season is cheap and tasty. |
| この時期は何がおいしいですか。 | Kono jiki wa nani ga oishii desu ka. | What's good at this time of year? |
Hashiri, sakari and nagori: the three stages of a wave
The wave has three named parts. Hashiri (走り) is literally running: the food that runs ahead of its season. It is scarce and expensive, bought for the thrill of the first taste. The first one you eat in a season is a hatsumono, and an old saying claims it adds seventy-five days to your life.
Sakari (盛り), also simply called shun, is the peak. It uses the kanji of moru, to heap up, as in ōmori, a large helping: shops pile the food high and prices fall. Nagori (名残) is the tail end. The word is usually traced to nami-nokori, the waves left after the wind drops, and it carries a note of farewell; nagori oshii means sad to part. You are at a fish shop in late August.

| Japanese | Romaji | Meaning |
|---|---|---|
| 初物ですね。 | Hatsumono desu ne. | The first of the season! |
| まだ出始めだから、高いね。 | Mada dehajime da kara, takai ne. | It's only just come in, so it's pricey. |
| 来月になったら安くなりますよ。 | Raigetsu ni nattara yasuku narimasu yo. | It'll get cheaper next month. |
| Term | Reading | Stage | Everyday way to say it |
|---|---|---|---|
| 走り | hashiri | First to appear, scarce and costly | dehajime, just starting to appear |
| 旬・盛り | shun, sakari | The peak: plentiful, cheap, tastiest | ima ga shun, ima ga ichiban oishii |
| 名残 | nagori | The tail end of the season | owarikake, sorosoro owari |
| 初物 | hatsumono | The first one you eat this season | kotoshi hajimete, the first this year |
The food year at a glance
The wheel places sixteen classic foods at roughly the months they peak in central Japan. Each label marks the crest of a wave, and most foods are good for a month or so either side.
Notice that summer and winter lean on dishes rather than harvests: shaved ice for the heat, hot pot for the cold. That difference matters later, when we look at what does not fit the wave.

| Season | Reading | Classic foods | Usual peak |
|---|---|---|---|
| 春 | haru | nanohana, sakura mochi, takenoko, hatsugatsuo | February to May |
| 夏 | natsu | ume, unagi, suika, kakigōri | June to August |
| 秋 | aki | sanma, kuri, matsutake, kaki | September to November |
| 冬 | fuyu | mikan, kani, buri, nabe | November to February |
Spring and summer: from bamboo shoots to shaved ice
Spring opens bitter. Nanohana, the shoots and buds of the rape plant, arrive in February and March, dressed with mustard; that slight bitterness tastes of spring to many Japanese people. Sakura mochi, a pink rice cake wrapped in a salted cherry leaf, appears from late February. Takenoko, bamboo shoots, peak around April near Tokyo and are boiled with rice bran the day they are dug. Hatsugatsuo, the first bonito, follows in May.
Early summer brings green ume, steeped into umeshu in June, during tsuyu, the rainy season, written 梅雨, literally plum rain. High summer means watermelon, suika, and kakigōri, shaved ice, sold under a flag printed with 氷. Eel belongs here by custom rather than flavour. Friends and family are chatting about food.
| Japanese | Romaji | Meaning |
|---|---|---|
| 筍ご飯を作りました。 | Takenoko gohan o tsukurimashita. | I made rice with bamboo shoots. |
| 桜餅の葉っぱは食べますか。 | Sakura mochi no happa wa tabemasu ka. | Do you eat the leaf on a sakura mochi? |
| 六月に梅酒を漬けます。 | Rokugatsu ni umeshu o tsukemasu. | I make plum liqueur in June. |
| 土用の丑の日にうなぎを食べます。 | Doyō no ushi no hi ni unagi o tabemasu. | We eat eel on the day of the ox in midsummer. |
| かき氷、何味にする? | Kakigōri, nani aji ni suru? | What flavour of shaved ice are you getting? |
Autumn and winter: from saury to snow crab
Autumn is the richest stretch. Sanma is written 秋刀魚, literally autumn sword fish, a fair description of the long silver fish grilled whole with salt in September and October. Catches have fallen sharply over the past decade, so prices swing from year to year. Chestnuts go into kuri gohan, matsutake command startling prices (most sold in Japan are imported), and persimmons ripen in October and November.
Winter is about warmth and fat. Nabe, hot pot, runs through the cold months, mikan are eaten by the boxful at the kotatsu, kanburi, winter yellowtail, is at its fattiest, and snow-crab fishing from Toyama westward opens on 6 November. Shoppers and a fishmonger are talking.
| Japanese | Romaji | Meaning |
|---|---|---|
| さんまの季節になりましたね。 | Sanma no kisetsu ni narimashita ne. | Saury season has arrived, hasn't it? |
| 今年のさんまは脂がのっていますね。 | Kotoshi no sanma wa abura ga notte imasu ne. | This year's saury is nice and fatty. |
| 松茸は高くて、なかなか買えません。 | Matsutake wa takakute, nakanaka kaemasen. | Matsutake are so expensive I can hardly ever buy them. |
| 寒ぶりは今が一番おいしいですよ。 | Kanburi wa ima ga ichiban oishii desu yo. | Winter yellowtail is at its very best right now. |
| 寒い日は鍋にしよう。 | Samui hi wa nabe ni shiyō. | On a cold day, let's have hot pot. |
| こたつでみかんを食べるのが好きです。 | Kotatsu de mikan o taberu no ga suki desu. | I love eating mandarins at the kotatsu. |
Beyond the basics: pairs that are easy to confuse
Several seasonal words come in pairs that look or sound alike. The bonito pair is the most useful: the same fish has two seasons, one heading north and one on its way back.
| Word | Reading | Meaning | How it differs |
|---|---|---|---|
| 初鰹 | hatsugatsuo | First bonito of the year | Spring, heading north: lean and light |
| 戻り鰹 | modorigatsuo | Returning bonito | Autumn, heading south: fatty and rich |
| 柿 | kaki | Persimmon | Autumn fruit; flat pitch in standard Tokyo speech |
| 牡蠣 | kaki | Oyster | Mostly a winter food; pitch falls after ka |
| 旬 | shun | A food's natural peak | Set by nature and the weather |
| 季節限定 | kisetsu gentei | Seasonal limited edition | Set by a company; a sales window |
| 新米 | shinmai | This year's new rice | Also slang for a newcomer at work |
The shun and kisetsu gentei pair matters most day to day. A sakura latte in March is a product launch timed to the season: it borrows the mood of shun, but nobody harvested it.
Beyond the basics: where the wave does not fit
Eel is the famous exception. Doyō no ushi no hi is the day of the ox in the eighteen days before risshū, the start of autumn; in 2026 there is just one, on 26 July. Eel is eaten then for stamina, and an old custom recommends any food starting with u, such as udon. Wild eel is said to be best from late autumn to early winter.
Dishes follow the weather, not the harvest: nabe and kakigōri are seasonal but have no shun. Greenhouses blur things too: strawberries fill shops from December, yet in haiku they are an early summer word.
Region shifts every wave. Bamboo shoots appear in Kyushu weeks before Tokyo, saury is landed first off Hokkaido, and sakura mochi changes form: a thin rolled crepe, chōmeiji, around Tokyo, grainy steamed rice, dōmyōji, in Kansai. A visitor from Tokyo is talking with a host in Osaka.
| Japanese | Romaji | Meaning |
|---|---|---|
| こちらでは、いつが旬ですか。 | Kochira de wa, itsu ga shun desu ka. | When is it in season around here? |
| 関西の桜餅は道明寺なんですね。 | Kansai no sakura mochi wa dōmyōji nan desu ne. | So sakura mochi in Kansai is the dōmyōji kind. |
| 天然のうなぎの旬は秋から冬だそうです。 | Tennen no unagi no shun wa aki kara fuyu da sō desu. | I hear wild eel is at its best from autumn to winter. |
At the counter and the market: how people really talk about shun
Shop staff call out in casual, clipped speech: yasui yo, it's cheap, and ima ga shun da yo. Customers answer politely or neutrally. At a sushi counter, listen for hairu, to come in: ii no ga haittemasu yo means some good ones have come in, with the i of imasu dropped.
Shun has spread beyond food: shun no wadai is a topical subject. You are at a sushi counter on a December evening.
| Japanese | Romaji | Meaning |
|---|---|---|
| 今日のおすすめは何ですか。 | Kyō no osusume wa nan desu ka. | What do you recommend today? |
| 今日はいい寒ぶりが入ってますよ。 | Kyō wa ii kanburi ga haittemasu yo. | We've got some good winter yellowtail in today. |
| じゃあ、それをお願いします。 | Jā, sore o onegai shimasu. | In that case, I'll have that, please. |
| 今年初めてのさんまです。 | Kotoshi hajimete no sanma desu. | It's my first saury this year. |
| もう終わりかけですね。 | Mō owarikake desu ne. | It's nearly over for the season, isn't it? |
| 今、旬の話題ですね。 | Ima, shun no wadai desu ne. | That's the hot topic right now. |
Common mistakes with shun and seasonal food
Saying shun wa aki desu to mean it is autumn. English season covers both ideas; Japanese does not. Shun needs a food: kuri no shun wa aki desu. For the season itself, use kisetsu.
Reading 旬 as jun on its own. Learners meet it first in jōjun and gejun, the first and last ten days of a month, where it is read jun. Alone, and in shun no yasai, it is shun.
Using hashiri and nagori in casual chat. They are the words of chefs and menus, so in a supermarket they sound like a brochure. With friends, say dehajime and owarikake.
Treating one city's calendar as the country's. A Tokyo peak may come a month earlier in Kagoshima and later in Sapporo, and a poor year at sea moves everything. Ask kochira de wa itsu ga shun desu ka, and you get the answer plus a conversation.
