Hinamatsuri and Children's Day: Japan's Festivals for Kids

Twice each spring, Japanese homes and shops celebrate children, and each day comes with its own decorations, sweets and greetings.

Hina dolls on a red display next to carp streamers flying in a blue sky
What you need to know

Hinamatsuri and Children's Day: Japan's Festivals for Kids

Hinamatsuri on 3 March and Children's Day on 5 May are two traditional seasonal festivals, sekku, that wish children healthy growth and happiness. Hinamatsuri is traditionally associated with girls and is marked with displays of ornamental dolls. Children's Day, a national holiday, is traditionally associated with boys, although today it officially celebrates all children, and it is marked with carp streamers flying outside homes. This guide explains the decorations, the seasonal foods, how families and shops mark the days, and the phrases for congratulating a family or talking about the celebrations.

Hinamatsuri on 3 March features displays of ornamental dolls

Children's Day on 5 May is a national holiday with carp streamers

Each festival has its own seasonal sweets and dishes

A baby's first festival, hatsuzekku, is a special family occasion

Two festivals for children

Both days belong to the traditional seasonal festivals called sekku. Hinamatsuri on 3 March is also called momo no sekku, the peach festival, and is traditionally associated with girls. Children's Day on 5 May grew out of tango no sekku, traditionally the boys' festival.

Today many families celebrate both in a relaxed way, and the core meaning is the same: wishing children healthy growth and happiness.

JapaneseRomajiMeaning
ひな祭りHinamatsuriThe doll festival, 3 March
桃の節句momo no sekkuThe peach festival: another name for 3 March
こどもの日Kodomo no HiChildren's Day, 5 May
端午の節句tango no sekkuThe traditional boys' festival on 5 May
節句sekkuSeasonal festival
子どもの成長を願うkodomo no seichō o negauTo wish for a child's growth

Hina dolls and the display

The centrepiece of Hinamatsuri is a display of ornamental dolls representing an imperial court, with the emperor and empress dolls at the top. Displays range from a single pair to many tiers covered in red cloth.

Families usually set the dolls out some weeks before 3 March. An old saying warns that leaving them out too long delays a daughter's marriage, which people mostly repeat with a smile.

JapaneseRomajiMeaning
ひな人形hina ningyōHina dolls
お内裏様とお雛様o-dairi-sama to o-hina-samaThe emperor and empress dolls
ひな人形、きれいですね。Hina ningyō, kirei desu ne.The hina dolls are beautiful.
もう出しましたか。Mō dashimashita ka.Have you put them out yet?
早く片付けないとね。Hayaku katazukenai to ne.We'd better put them away soon.

Carp streamers and helmets

Around Children's Day, carp streamers called koinobori fly from poles outside houses and across rivers. The carp symbolise strength and success, because carp are said to swim upstream.

Inside, families may display a samurai helmet or a warrior doll. On the day, some families take a bath with iris leaves, shōbu-yu, which is associated with good health.

JapaneseRomajiMeaning
こいのぼりkoinoboriCarp streamers
五月人形gogatsu ningyōMay dolls: warrior dolls
kabutoSamurai helmet
菖蒲湯shōbu-yuA bath with iris leaves
こいのぼりが泳いでいますね。Koinobori ga oyoide imasu ne.The carp streamers are swimming in the wind.

Seasonal sweets and dishes

Each festival has its own seasonal foods, and shops and supermarkets stock them in the days before. They are easy conversation topics and a good way to take part even without children.

Customs vary by family and region, so treat these as common examples rather than fixed menus.

JapaneseRomajiMeaning
ひなあられhina-arareColourful rice crackers for Hinamatsuri
菱餅hishimochiDiamond-shaped rice cake
ちらし寿司chirashizushiScattered sushi
柏餅kashiwamochiOak-leaf rice cake
ちまきchimakiLeaf-wrapped rice dumpling
FestivalFoodWhat it is
HinamatsuriColourful rice crackersSmall sweet puffed rice snacks
HinamatsuriDiamond-shaped rice cakeLayered pink, white and green mochi
HinamatsuriScattered sushiRice topped with colourful ingredients
Children's DayOak-leaf rice cakeMochi with sweet bean filling wrapped in an oak leaf
Children's DayWrapped rice dumplingSweet dumplings wrapped in leaves, especially common in western Japan

Congratulating a family

A baby's first festival, hatsuzekku, is often celebrated with relatives and sometimes a meal or photo. If a colleague or friend mentions it, a short congratulation is warm and appropriate.

Omedetō gozaimasu works for the family, and a line about the child's healthy growth adds a thoughtful touch.

JapaneseRomajiMeaning
初節句hatsuzekkuA baby's first seasonal festival
初節句おめでとうございます。Hatsuzekku omedetō gozaimasu.Congratulations on your baby's first festival.
元気に大きくなりますように。Genki ni ōkiku narimasu yō ni.May they grow up healthy and strong.
お祝いは何をするんですか。O-iwai wa nani o suru n desu ka.What will you do to celebrate?

Talking about the days

Even without children, these festivals give you easy seasonal conversation: noticing displays in shops, asking about childhood memories, or comparing customs with your own country.

Questions about someone's childhood celebrations are usually welcome and lead to nice stories.

JapaneseRomajiMeaning
子どものころ、ひな祭りをしましたか。Kodomo no koro, Hinamatsuri o shimashita ka.Did you celebrate Hinamatsuri as a child?
柏餅を買ってきたよ。Kashiwamochi o katte kita yo.I bought some kashiwamochi.
私の国にも子どもの日があります。Watashi no kuni ni mo kodomo no hi ga arimasu.My country has a children's day too.
こどもの日は祝日ですね。Kodomo no Hi wa shukujitsu desu ne.Children's Day is a public holiday, isn't it?
Key points

A practical way to improve

Describe a children's celebration from your own culture in Japanese, then compare it with Hinamatsuri or Children's Day using ~ni nite imasu and ~to chigatte. Unihongo's Parent–Teacher Conference roleplay mission is also good practice for the polite family-and-school language that comes up around these events.

  1. 1

    Choose one clear goal

    Focus each session on a situation or skill you can actually use.

  2. 2

    Practice actively

    Say complete answers aloud instead of only reading or recognizing Japanese.

  3. 3

    Review and repeat

    Keep useful corrections and revisit the same skill until it feels natural.

FAQ

Frequently asked questions

Is Hinamatsuri a public holiday?

No. 3 March is an ordinary working and school day, although many families celebrate at home and kindergartens and schools often hold small events. Children's Day on 5 May is a public holiday within Golden Week.

Is Children's Day only for boys?

Traditionally 5 May was the boys' festival, but Children's Day as a national holiday celebrates the happiness of all children. Many families still use boys' decorations such as carp streamers and samurai helmets for sons.

Why do people put the dolls away quickly after Hinamatsuri?

An old saying claims that leaving the dolls out too long will delay a daughter's marriage. Most people mention it as a light-hearted superstition, but many families do tidy the display away soon after 3 March.

What is hatsuzekku?

A baby's first seasonal festival: the first Hinamatsuri for a girl or the first Children's Day for a boy. Relatives may gather and give dolls or decorations, and congratulations are often offered to the family.

Continue learning

Turn Japanese knowledge into speaking confidence

Practice with Unihongo's AI Sensei in an immersive 3D classroom, with roleplay missions, pronunciation coaching, useful feedback, and learning games that build your vocabulary while you play.